Where in the world is CEB?

"Who the hell is CEB by the way?" My friend asked me out of sheer innocent stupidity. For almost 5 years of flying Cebu Pacific she don't have a single idea of where was who. And I thought I know the answer too. So we ended up reading the whole post and realized Cebu Pacific just recently baptized their mascot naming it 'Ceb'. And to spread the word they launch a promo "Where in the world is CEB?". 

For details please don't ask me just stare and you will see!